Building What Feels Right

I spent 14 years at the same company. I climbed the ladder. I stayed loyal. I met some of the best people I've ever known and I'm grateful for everything I learned there.

But somewhere along the way, it stopped being fulfilling. The higher I climbed, the more I got stuck in technical debt, maintenance, and support work. I drifted further from what drew me to software in the first place: actually building things and pushing products forward. I was buried under tasks that drained me but still needed to get done. Even though I was technically in a position to make changes, I felt too deep in it to dig myself out. It wasn't anyone's fault. Just the reality of the role I'd grown into.

So on September 1st, 2025, I left. I stepped off the safety boat after 14 years and decided to be my own boss. To build something people get value from while staying independent. To do work that feels right.

That's why Limita exists.

Looking for Opportunity

When you leave a stable job, you start looking at where you can make a difference. Where you can build an income doing something meaningful.

I created Activity Timer back in 2020 as a side project. Over five years, it grew to 28,000+ teams. I wrote 99.9% of the code myself. I handled every feature request, every bug report, every support email. I even helped large corporations figure out how to extract their data from Trello's storage for custom reporting, free of charge.

When I was looking for where to focus my energy, Activity Timer was the obvious answer. But I had a decision to make about how.

The Fork in the Road

At one point, I considered the aggressive path. Shut down Activity Timer. Force everyone to migrate to a paid product. Make quick money while I could.

I couldn't do it. It felt wrong.

Instead, I chose a different path. Activity Timer stays free. It stays open. It enters maintenance mode, meaning I'll fix bugs and keep it working, but new features won't come to it anymore.

Everyone using Activity Timer can keep using it. Forever. For free.

Why Limita Exists

Limita is built around Activity Timer. It's the foundation. But it's also more than that.

As the maintainer of Activity Timer, I'm promoting Limita as a paid alternative for those who need more advanced features. Limita has everything Activity Timer has, plus features that are much harder to build reliably with Trello's plugin storage limitations. Building with my own backend lets me iterate faster and avoid the error-prone workarounds I had to do before. Billable hours tracking with client rates. Advanced reporting. Invoice exports. Modern UI built with React 19 and Material UI.

But here's what matters to me: Limita stays true to its roots.

I know Trello is often used by individuals and small organizations who don't have big budgets. So Limita launches at $10/month or $96/year (that's $8/month when paid annually). Not per user. Not per board. Per workspace. Your entire Trello workspace gets unlimited users, unlimited boards, all features. No upsells, no usage fees, no hidden costs.

And if you're a non-profit organization that needs time tracking but can't afford it? Reach out. Show me proof you're non-profit, and I'll give you a lifetime subscription for as long as Limita exists.

What I'm Building Toward

I have no desire to build a large corporation out of this. My goal isn't to scale to hundreds of employees or take venture capital.

My goal is for Limita to stay small. To make enough to make ends meet. To give people excellent time tracking tools directly where they work.

Limita launches with Trello support today. The mission is simple: bring proper time tracking to Trello.

What I'm Asking For

If you're an Activity Timer user, I hope you'll consider trying Limita. Your support would give me the financial means to put real time behind this project and move it forward.

I built Activity Timer because I wanted to solve a problem. I'm building Limita for the same reason. But also because I need to make a living, and I want it to feel right.

If that resonates with you, I'd be honored to have you along for the ride.